Source: Newsweek
June 21, 2010
[Eve Fairbanks is a writer for Newsweek.]
...With the recent exception of American golf, sporting tournaments usually provide little in the way of side fascinations, at least compared to the weirdness smorgasbords that are, say, political campaigns. Discipline is everything, and the imagery is predetermined. In theory, the World Cup constitutes a bazaar of nations, but in reality everything is thoroughly globalized: Nike dictates the fashion, Coke provides the musical jingles, and E