July 27, 2008
by Richard L. Cravatts
As part of evaluating the competitive landscape of the popularity of nations, in a process referred to in marketing circles as ‘place branding,’ Israel, to no one’s great surprise, comes up short in brand likeability, ranking last out of 35 nations included in an August 2006 survey conducted by nation branding expert Simon Anholt, even less attractive to respondents than Indonesia, Estonia, and Turkey.
How could this have happened to a country that is the Middle East&