History Channel Launches in India

NEW DELHI – History Channel launched in India Sunday, promoted by AETN18, a joint venture between History parent A+E Networks and leading Indian broadcasting group Network18.

The high definition channel roped in top Bollywood star Salman Khan as its brand ambassador, who features in the channel's launch campaign. AETN18 claims the channel is already available in over 40 million households distributed via various cable and direct to home (DTH) platforms. In addition, History is available in six languages, including English....