Saturday Evening Post hopes to make its hallmark art, fiction new again

The Saturday Evening Post, a centuries-old publication that helped make illustrator Norman Rockwell a household name and showcased some of America's greatest writers, is returning to its roots to show readers the value of a quiet read in an increasingly frenetic digital age.

A redesign launching with its July/August issue combines the Post's hallmarks -- art and fiction -- with folksy commentary and health articles. The revamped Post promises a more relaxing option for people who are used to doing much of their reading online, or are simply tired of special-interest magazines crammed into tight niches.