Florida touts its history online
Gov. Charlie Crist was among those Tuesday at Tallahassee's Mission San Luis to launch a campaign to emphasize the history and culture Florida shares with Spain.
For the next six years, Visit Florida officials said, the program will allow the state and visitors to embrace the 1513 discovery of Florida, the 1559 founding of Pensacola and the 1565 founding of St. Augustine, all of which are an opportunity to bolster the state's cultural and nature-based tourism efforts.
Last year, an estimated 62 million visitors to the state participated in cultural or nature-based activities.
Ed Schroeder, director of Pensacola's Convention and Visitors Bureau, said the Viva Florida campaign spotlights Pensacola's role in the history of Florida and the country.
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For the next six years, Visit Florida officials said, the program will allow the state and visitors to embrace the 1513 discovery of Florida, the 1559 founding of Pensacola and the 1565 founding of St. Augustine, all of which are an opportunity to bolster the state's cultural and nature-based tourism efforts.
Last year, an estimated 62 million visitors to the state participated in cultural or nature-based activities.
Ed Schroeder, director of Pensacola's Convention and Visitors Bureau, said the Viva Florida campaign spotlights Pensacola's role in the history of Florida and the country.