US takes company histories more seriously than UK
US companies take their corporate history far more seriously than most of their UK counterparts, according to a study funded by the Economic and Social Research Council.
American companies are more likely to draw attention to official published histories on their websites, more likely to invest in historically-orientated visitor attractions or museums, such as The World of Coca-Cola in Atlanta, and more likely to publish official histories.
By taking a more low-key approach to their corporate past, UK companies may be failing to capitalise on a range of potential business benefits, argues researcher Professor Michael Rowlinson of Queen Mary College, University of London.
“Clearly visitor attractions can be businesses in their own right,” said Prof Rowlinson.
“But more importantly, many customers put some store by the fact that a company has a long and recognisable history,” he added.
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American companies are more likely to draw attention to official published histories on their websites, more likely to invest in historically-orientated visitor attractions or museums, such as The World of Coca-Cola in Atlanta, and more likely to publish official histories.
By taking a more low-key approach to their corporate past, UK companies may be failing to capitalise on a range of potential business benefits, argues researcher Professor Michael Rowlinson of Queen Mary College, University of London.
“Clearly visitor attractions can be businesses in their own right,” said Prof Rowlinson.
“But more importantly, many customers put some store by the fact that a company has a long and recognisable history,” he added.