World Wildlife Fund: 9/11 ad 'should never have been made'
The World Wildlife Fund and an ad agency have admitted that a press campaign comparing the loss of life in the New York 9/11 attacks and the Asian tsunami "should never have been made".
The Brazilian press ad, created by local advertising agency DDB Brasil, is called "Tsunami" and uses images of dozens of planes about to crash into New York City skyscrapers to illustrate the scale of the lives lost in the 2004 Asian tsunami.
WWF's ad, which also shows the World Trade Center towers destroyed in the terrorist attacks of 2001, was created and approved at the end of last year and appeared briefly in the Brazilian press.
Read entire article at Guardian (UK)
The Brazilian press ad, created by local advertising agency DDB Brasil, is called "Tsunami" and uses images of dozens of planes about to crash into New York City skyscrapers to illustrate the scale of the lives lost in the 2004 Asian tsunami.
WWF's ad, which also shows the World Trade Center towers destroyed in the terrorist attacks of 2001, was created and approved at the end of last year and appeared briefly in the Brazilian press.