New Book: How Blogging Began, What It's Becoming, and Why It Matters
In late January of 2001, in the depths of the dot-com crash, a San Francisco startup called Pyra Labs ran out of money. Its staff departed. The co-founder of the company, a young Nebraskan named Evan Williams, decided to make a go of it alone. He scraped together $40,000 in new funding and moved Pyra's servers into his apartment. This permitted the company's 100,000 registered customers (and counting) to keep using Pyra's service, Blogger, to publish their online journals, or blogs.
A year later, Blogger had 700,000 subscribers. Whether sharing cookie recipes or commenting on weapons reports from Iraq, those writers were constructing a significant new form of grassroots media. Blogging turned traditional publishing on its head, allowing anyone with a computer and modem (or even a smartphone) to gain a global voice for free. By 2003, Williams was able to sell his business to Google for a lucrative pile of pre-IPO stock. Three years later he and his partners launched yet another tool for global publishing, the micro-blogging phenomenon, Twitter.
Williams' story is just one thread in the narrative of Say Everything, Scott Rosenberg's account of the blogging revolution. Rosenberg, co-founder of the online magazine Salon.com, describes a remarkable chapter in the history of communication. At this point it's hard for some to remember that even in the late '90s most people regarded Web pages as things to read, not places to post and publish. It's an important story, one that leads not only to YouTube, Facebook, and Wikipedia but also to the transformation of corporate and government communications. Rosenberg writes gracefully and appears to have researched thoroughly. His book may be a bit heavy in detail, historical and technical, for a general interest audience. But many bloggers are sure to relish the history of the drama they've stepped into. I certainly learned a lot.
Read entire article at Business Week
A year later, Blogger had 700,000 subscribers. Whether sharing cookie recipes or commenting on weapons reports from Iraq, those writers were constructing a significant new form of grassroots media. Blogging turned traditional publishing on its head, allowing anyone with a computer and modem (or even a smartphone) to gain a global voice for free. By 2003, Williams was able to sell his business to Google for a lucrative pile of pre-IPO stock. Three years later he and his partners launched yet another tool for global publishing, the micro-blogging phenomenon, Twitter.
Williams' story is just one thread in the narrative of Say Everything, Scott Rosenberg's account of the blogging revolution. Rosenberg, co-founder of the online magazine Salon.com, describes a remarkable chapter in the history of communication. At this point it's hard for some to remember that even in the late '90s most people regarded Web pages as things to read, not places to post and publish. It's an important story, one that leads not only to YouTube, Facebook, and Wikipedia but also to the transformation of corporate and government communications. Rosenberg writes gracefully and appears to have researched thoroughly. His book may be a bit heavy in detail, historical and technical, for a general interest audience. But many bloggers are sure to relish the history of the drama they've stepped into. I certainly learned a lot.